Digital marketing experts have been struggling to make search engine optimization (SEO) and conversion rate optimization (CRO) work together.
In most circumstances especially for ecommerce businesses, the ultimate goal is to generate more revenue through their websites and they would adopt the practices that are clean yet productive enough with best user experience.
SEO is more focused to make websites most accessible to all major search engines for better rankings. Whereas, CRO is focused on user friendly and enhanced user experience for better conversions.
Quite frankly, not many websites are successful enough to rank higher in search engines and give a great user experience at the same time. Both the disciplines need to be smartly planned and adopted because each of them is important and it’s really your SEO strategy that will help to improve the conversions and also rank higher in the search engines. The question is how SEO can help improve conversions?
We’ve listed few latest SEO methods that can raise conversions to higher level.
Enhance user experience by using neurodesign
Technically speaking the term neurodesign means to efficiently use insights from psychology and neuroscience in creating most effective designs… in this case web design layouts. The concept is based on human behaviour research that prompts them to click, share, like or make a purchasing decision.
Implementing the neurodesign concept in web design significantly improves user experience. You’ll have more users spend more time on your website, make repeat visits and decrease the bounce rate. These three factors are well analysed by search engines and will help to improve your website rankings.
Your title pitches should be targeted for users and not for search engines.If you smartly work out your keywords and titles in standard organic manner by using catchy keywords that users want to see, you’ll see a significant improvement in conversions. They need to be presented simply and creatively.
A great book is written by Darren Bridger on Neuro Design if you’d like to know indepth.
Engaging and dynamic content
A strategically well-planned SEO friendly content strategy is crucial these days.
You need to determine website/business goals first to create content that you want to focus on. For instance, if you want to improve product sales through your ecommerce site, your top focus should be to have informative, attractive product pages with good images, product demo videos and clear instructions for both users and search engines to understand.
In many examples wellwritten blog posts and their popularity can also tremendously boost SEO and helps in creating a good reputation that gives users confidence in doing business with you.
Understanding your audience is another crucial factor. Use analytics data and do some research by drafting a report of user behaviour. Age, region, gender, interests etc have to be considered in your content strategy.
Many websites have also had great success by using dynamic content which essentially means that content of the site changes, depending on who the visitor is. In most cases, it’s based on region.
Use videos and good visual images to reduce bounce rate
The amount of time that visitors spend on your site is also very important for SEO. You’ll get improvement in search rankings if visitors spend more time on your site which indicates that your website is valuable and engaging.
Short videos and good visual graphics presented with interactive animations keeps users more engaged especially on their first visits. Remember that your website has hardly few seconds to impress and grasp new users’ attention. Don’t overdo this as it can hamper page loading speed that we are going to cover in the next point.
Optimise web page loading speed.
This is one of the most crucial aspect of modern SEO which is mostly overlooked. Slower web page loading speed heavily contributes to website and web page abandonment. As mentioned earlier there are only few seconds a website has to get visitors attention and if it takes long time to load, people are likely to abandon it.
As the technology has evolved, new devices and internet speeds have significantly changed. Google statistics reveal that over 50% of the mobile website visitors will leave if it takes more than 3 seconds for a webpage to load.
Right use of long tail SEO keywords.
Most of the genuine users search for specific products or things and they mostly write just few words in the search box. Using long tail SEO keywords helps in providing users with better information which they are looking for and at the same time help you in improving rankings.
Short keywords will generate broad results and tend to be highly competitive. For example, having ‘flower shop’ as keyword will open a wide search result but something like ‘wedding flower shop in london’ looks more specific. Long tail keywords also generate good quality inbound leads.
SEO has evolved over the time. Conversion rate can significantly improve if the SEO knowledge and skills are rightly applied using efficient strategy and variety of tools that are available.
Hopefully using above strategies will help you get better rankings, stay ahead of your competitors and get better conversion rates.